Morrison’s - Kiddicare looks to take prime position within Children’s retail market!
As we all know, in order to be a market leader you need to stay competitive within the market place, especially within the Supermarket sector. Therefore in order to stay ahead of the game you need to invest in as many avenues outside the conventional food and beverage products to gain the monopoly.
‘Morrison’s’ has bought 10 Best Buy Stores to expand its Kiddicare children product range, which was bought last year for £70m and best known as an internet retailer.
Morrison’s is looking to spend £15m converting the outlets and says this will create at least 700 jobs as part of its plan to give the chain a physical retail presence. Great news for the local residents near Merry Hill, Aintree, Rotherham, Nottingham, Thurrock, Hedge End, Croydon, Hayes, Bristol and Enfield area.
Kiddicare Chief Executive Scott Weavers-Wright said: "These 10 flagship stores will put Kiddicare within easy driving distance of nearly a third of the UK population."
This may just knock its fellow rivals out of the water, Mothercare for instance, has been struggling lately to reverse fallen sales and this may put Kiddicare in prime position.
Kiddicare said that although the acquisition would create 700 jobs, it would not be taking on the 1,100 former Best Buy workers. It is understood however that they would have the option of positions within the Carphone Warehouse, who were intending to shake up the electrical retail industry but this hasn’t been the case.
Just shows there is a lot happening throughout the sectors this year and we are only still in January! It’s great news for anyone who works within or recruits for the logistics industry and please remember if you are looking for a new challenge and need recruitment advice, please drop me a line.
January 27, 2012 | Share: